Updating Technology

Recently we have read articles and books about the use of modern technology and how schools need to keep up with modern technology so that they can keep pace with the technological levels of their students. This concept really got me thinking about the importance of technology and keeping up to date with your target market (in this case video game lovers). In my opinion, the thing that sets NBA 2k1o apart from all the other games is the fact that this years version has all the updates that satisfy its audience. Whether its the consistent use of the appropriate advertisements from T-Mobile and Sprite, to the names and voices of the announcers, to Lebron James throwing the chalk in front of the scorers table before tip off, NBA 2K10 has successfully adapted to fit the needs of its fan base.

The other day while I was playing, a friend of mine walked into the room, looked at the TV and had to do a double take before he realized that I was playing a video game and not watching NBA on TV. The graphics and player characteristics are so accurate and precise that one would question how long it takes the producers to make the game. To me, the most remarkable thing about video games is the fact that the price of X-Box and Play Station games has remained fairly consistent over the past few years even though the graphics and technology in the games has greatly advanced. I think it's fair to assume that the graphics and use of modern technology costs considerably more then the old input prices and I would be interested to see how video game revenues have faired over the past few years.

I can only imagine how video games will change change and adapt in the near future. With the use of "online" downloading capabilities, graphics, and gameplay features, game companies (sports in particular) will have to compete with themselves, let alone the rest of the market share, to create new games that satisfy the desires of the gaming world.